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Briko

Turin, Piedmont, Italy • 35 Employees
Apparel & Fashion

Briko® is an Italian brand established in 1985 by Alberto Brignone.Alberto Brignone supplied technical materials to the Italian National Ski team and produced special kinds of Ski Wax to meet the team's requirements.At first the waxes were exclusively used by the team for competitions. In 1988 a new compound was created mixing graphite and algofon, allowing the Italian national alpine ski team composed of Michael Mair, Giorgio Piantanida and Werner Perathoner to triumph on the slopes of Leukerbad in Switzerland by conquering the entire podium in the downhill skiing competition.After this amazing success Brignone followed his entrepreneurial talents, resigned from his post in the ski federation and established Briko®.In addition to ski wax he also started producing ski goggles, helmets and ski clothing. The brand has been worn by sporting legends such as Alberto Tomba, Bjorn Daehlie, Marco Pantani and others, achieving a rare level of notoriety and popularity.In cycling Briko® partnered with teams Mercatone Uno, Fassa Bortolo and, between 2005 and 2007, Liquigas.In 2007 Briko® sponsored the Slovenian national cross-country skiing team.In 2010 it established Briko® Squadra Corse, an amateur cycling team for gran fondo competitions.BasicNet acquired the Briko® brand in 2017.