Gordon Max & Co. Pte. Ltd. was established in 2001 with a vision to bring the world's finest eco-diamond to satisfy the needs of the "Millennium Woman" by giving them the affordable elegance with everlasting brilliance, lustre, fire, and the highest grade of cut, clarity andcolour. Since then, we have established ourselves as a credible alternative, not even a substitute, differentiating ourselves from the "pack".