Expert in consumer behaviour, specialized in digital strategy\\How many of the websites that you visit every day are poorly designed, and do not offer the content your were expecting to find?\\Only a profound understanding of the way in which consumers evaluate products and services and make decisions will help a company's marketing strategy to be effective, even more so in the digital world. \\Before even creating a website or a presence in social media, a company must thoroughly define the objectives and the scope of its online strategy. I can assist you in making your strategy more customer-centred.