Muhammad Nooruddin
Assistant Manager Finance at Honda Atlas Power Product (Private) Limited - Karachi, ,
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Honda Atlas Power Product (Private) Limited
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Honda Atlas Power Product (Private) Limited (HAPPL) was established in April, 1998 as a joint-venture between Honda Motor Co., Ltd., Japan (80% equity stake) and Atlas Group, Pakistan (20% equity stake), to import and distribute Honda power products such as, generators, engines and water pumps for the Pakistani market.Together with motorcycles and automobiles, Honda entered the power product business in 1953 and till 2002 had produced over 50 million power products. Utilizing cutting edge 4-stroke engine technology, Honda engines are very environment friendly. Currently Honda power products are manufactured at 13 facilities in 11 countries and are sold in 56 countries around the world.In Pakistan Honda and Atlas Group also collaborate in operating the motorcycles joint-venture Atlas Honda Limited (AHL) and the automobiles joint-venture Honda Atlas Cars (Pakistan) Limited (HACPL), to supply Honda Products of the highest quality yet at a reasonable price for customer satisfaction.