Our mission is simple, to strive towards creating zero toothcare waste. Toothbrushes and toothpaste tubes are items that can potentially be recycled, at the moment though there aren't many initiatives that enable recycling of these particular items and this waste ends up in landfills or is being disposed in a manner that is unsustainable. Our aim is to capture this waste before it ends up in places from where it is difficult to retract and up cycle or recycle it. We can potentially save tons of this kind of waste from polluting our environment.