HPCL Revolutionizes Retailing of Petroleum Products in IndiaWhen we at HPCL review the past decade, we find many reasons to Smile. Change is the only constant. We at HPCL believe in this and have implemented new ideas, set high ideals and have evolved over the years. And in the process, we have contributed towards a modern, stylish and technologically advanced Retail Outlets in India.In 2002, we introduced Club HP, a feel good brand, with the promise of Outstanding Customer and Vehicle Care. With this move, we became pioneers of Branded Retail Outlets in India. In 2003, we assumed a new Retail Visual Identity which is the best in the Country.Our aim was Customer service and satisfaction and we put this into practice with the idea of New Retail Outlet Formats that were developed in the year 2006.These formats were specifically designed to cater to needs of the various customer segments. We understood that improvement and enhancement helps create competitive advantages and increase efficiency.The year 2008 was the year for Leveraging Technology for us. Hence we created e-fuel stations. As part of progression in technology NANO concept was launched in 2009 (No Automation, No operation). More than 15000 outlets have been automated setting high standards in customer care.HPCL has won the coveted "READER'S DIGEST TRUSTED BRAND" award in "Petrol Station" category in 2019, thus strengthening the customer's trust towards our outlets. We have also received many more awards which are recognition of our initiatives and accomplishments in Branding, Loyalty & Marketing. Tomorrow belongs to those who prepare for it today.At HPCL, we believe in the maxim: Think big, dream big and achieve big. We are the future - a future full of energy