Digital advertising ecosystem is a massive network of DSPs, SSPs, ad exchanges, ad networks, data management platforms, ad servers, and agency trading desks.All these media buyers and sellers have to pay fees to middlemen, technology vendors, and intermediaries. Those platform fees, service fees, payment processing fees and transaction fees cost a fortune. It's not only about money. Advertisers and marketers express concerns about the lack trust, transparency issues and growing ad fraud problems that devastate the programmatic partnerships.GLAD Network aimed at changing the online advertising Landscape as we know it.GLAD allows you to be a DSP in a transparent decentralized ecosystem,minimizing all your costs!And offers to all media buyers the opportunity to become DSP to high-volume advertisers, trade desks and media agencies