HFA brings to market a disruptive approach to the healthcare customer lifecycle by using a contextual computing platform to enable the direct to consumer sales and care process with a system of engagement for participants, providers, and the consumer. Our platform agnostic, and device aware solution fills a technical capability gap that exists in the health IT market, and its approach to solution development and design. Our software and workflows supports consumers, small business owners, brokers, care providers and supporting organizations, enroll and retain, empower resources, and improve patient outcomes across all aspects of the care process.