Nancy Hum's Contact Details

Nancy Hum's Company Details

Sachs Insights

New York, NY, US • 20 - 49 Employees
Advertising/Marketing/PR

We help our clients better connect with their customers. So they can grow revenue. So they can innovate. So they can realize their fullest potential. Our company is built on the belief that by deeply understanding who the customer is, what they want and how they want it, companies are best able to create products, content, delivery systems and positioning that resonate with customers. We conduct focus groups, in-depth interviews, workshops, ethnography, surveys, panels, online discussions, concept and design visualizations, and video-based story-telling to provide our clients with information and guidance vital to their businesses What clients tell us is unique and powerful about working with us:- We tap into respondents'​ creativity and imagination - engaging them as co-creators in the development of products and services and in positioning/repositioning brands.- Our User Experience practice effectively combines marketing and usability objectives to shape websites and interactive communications that are appealing, intuitive and support overall brand goals.- Each project is approached with fresh eyes - benefiting from our collective experience but never with a cookie cutter. We are continually evolving, inventing and integrating methods to address specific client challenges.- Our recommendations are always rooted in consumer insight. They offer both strategic and tactical direction to inform all aspects of marketing, branding, product development and messaging.- Most importantly, we love what we do and are passionate about each project and its successful outcome. Most of our clients work with us in a long term relationship across practice areas and view us as a part of their team.