Nancy Laughridge's Contact Details

Nancy Laughridge's Company Details

11Giraffes

Charlotte, NC, US • 20 - 49 Employees
Software

11Giraffes is a Digital Signage software company with a Software as a Services (SaaS) model. We provide tools enabling brands to communicate with their customers, guests and employees.Business model: The subscription based recurring revenue model utilizes a single technology platform, in which 11Giraffes delivers both digital signage and audio (music and messaging). 11Giraffes clients may utilize content from any source (agency, advertiser, self created and/or system templates). Our software architecture provides automated tools to create, schedule, traffic, present and monitor digital media. Our back-end software architecture includes web-based tools and hundreds of templates for businesses to connect and brand themselves with consumers.Market Solution: The objective of digital networks is to enhance customer communication, education and entertainment. 11Giraffes reduces the cost of ownership by 30% to 50% and provides a disruptive single platform technology to deliver video and audio. Utilizing traditional advertising methods of posters and end-caps, retailers struggle to achieve 60% fulfillment, while 11Giraffes can deliver 100% compliance for all advertising programs. 11Giraffes delivers a scalable solution that supports thousands of venues utilizing automated ingestion, scheduling and choreographing tools.Competitive Advantage: 11Giraffes back-end software architecture automates the creation of content playlists, day parting and messaging. The software tools allow for immediate content alterations using the ingestion and content creation capabilities. 11Giraffes provides a single source for network service and maintenance. Finally 30% to 50% lower hardware installation cost and network maintenance.