Nancy MacDonald's Colleagues at NextUp Partners
Nancy MacDonald's Contact Details
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Charlotte, NC
NextUp Partners
Nancy MacDonald's Company Details
The sports world is forever changed. Navigating today’s landscape amidst the COVID-19 pandemic continues to present real-time challenges to leagues, teams, brands, and startups. As a result, the way we evaluate, invest, strategize, activate, and engage consultants and agency partners across the sports industry must also evolve. We believe the current agency model no longer meets the shifting needs of today’s emerging brands and properties. Gone are the days of inflated retainer costs and agencies piecing together an account team of staffers and consultants who lack the true hands-on experience needed to thrive in today’s dynamic sports landscape. The NextUp Partners team consists of a cadre of senior and mid-level executives with decades of proven success across sports leagues and teams, leading and emerging brands, creative agencies, and startups. Our extensive network of deep sports industry relationships and unmatched strategy and activation experience can help your company streamline decision making and maximize profitability. We are uniquely positioned to build a customized resource model, matching your company with the right team of consultants, for the right number of hours, and with the right budget to elevate your business to become the NextUp. Agency services include: - Advertising & Sponsorship Sales - Affiliate & Performance Marketing - Analytics & Measurement - Brand Strategy - Creative & Design Production - CRM - Data Visualizations - Digital & Mobile Strategy - Email Marketing & Automation - Expertiential Events - Fundraising & Sales Decks - Hospitality - Media Buying - Public Relations - Sales - Social Media - Sponsorship Activation - Strategy - Ticket Sales & Pricing - Venture Capital & Angel Introductions