For sales and marketing directors, struggling with the ever declining effectiveness of their prospecting efforts, the use of Link4LEAD enables them to increase the lead to opportunity conversion rate by an order of magnitude. Instead of what Alec Baldwin is exhibiting in Glengarry Glen Ross ( http://www.youtube.com/watch?v=y-AXTx4PcKI ), we provide our customers with the ability to generate leads triggering smart conversations where prospects are prompted to unveil their critical business issues. And as everyone knows, a customer acknowledging a business goal or pain is a stepping stone towards lucrative sales.