MAP's mission is to provide independent and rigorous research, insight, and analysis that help speed full equality for LGBT People. Founded in 2006, the Movement Advancement Project is an independent think tank that provides rigorous research, insight and analysis that help speed equality for lesbian, gay, bisexual and transgender (LGBT) people. MAP's work is focused on three primary areas:PolicyMovement CapacityEffective MessagingMAP's work helps educate and persuade public audiences (such as policymakers, allied organizations and funders, media and the American public) and helps support LGBT movement audiences (including LGBT organizations and advocates, and LGBT funders).