Natanya Wachtel's Contact Details

Natanya Wachtel's Company Details

New Solutions Factory

Princeton, NJ, US • 20 - 49 Employees
Advertising/Marketing/PR

New Solutions Factory is a specialized consulting consortium of ‘experts on demand' — we've been creatively partnering with brands and agencies for over 20 years.Our subject-matter mavericks give clients a path to understand, manage, and solve modern business challenges — with a unique blend of customer-centric psychology, actionable behavioral models, and innovation experience that creates proven returns.We meet client needs through a suite of offerings, including: • Behavioral Consulting: Using behavioral science models to predict and understand customer experiences and the levers that drive action • Customer Insights and Analytics: Mapping real-world disconnects and opportunities by layering traditional market research with our proprietary data and mobile-response survey platforms • Relationship Marketing Leadership: Transcending formulaic approaches to create emotional connections together with measured, long-term value We serve partners in an interconnected role between agencies and brands, to ensure all content and programs are effective and optimized. EXPERT ON-DEMAND CONSULTANTS FOR: • Branding, Workshops • Tactical Planning • CRM Program Design • Interactive/Digital Marketing Strategy • Insight Mining and Stealth Market Research Design • Marketing Evaluations, SWOT building • Customer Segment Mapping • Channel Strategy Frameworks • Market Development Planning • Competitive Analysis • Measurement Planning, Analytics