Co-Founder and Director of External Relations at Jadeed Karobaar
We noticed that there is a lot of potential and willingness among the underprivileged population to be entrepreneurial and economically stable through various service-based start-ups. The major hindrance in the success of these businesses is the owner's inability to market effectively. In today's global age, all companies are heavily reliant on digital marketing, which unfortunately, is not easily accessible to such small businesses. Even when accessible, it is not understood to an extent that it may be applied to the business' benefit. This organization bridges the gap between people wanting to carry out entrepreneurial activities but do not have the means or exposure to do so. We provide marketing facillities for both large established and small scale businesses.We explore the skill set of the people we wish to market and then base our marketing strategy on that. We aim to empower the people by making them financially independent and self-sufficient. We use their already existing skills/business and just act as an marketing aid. We will use the widely acknowledged digital platforms to achieve our goal. Each business' nature would be observed to find out which platform will have most of its client base e.g Facebook, Instagram, Twitter