Growing your business comes down to one foundational thing: Being aligned with your perfect customer.Knowing exactly who they are, exactly what they want from you, and then giving them what they want; that's the key to growth.Everything else - sales copy, USP, communication strategy, look and feel of the brand, etc. - relies on being truly dialed in on your best customers.That requires walking a mile (or two) in their shoes. Uncovering hidden insights about where they hang out, what's important to them, what keeps them up at night, what would make their lives better...It's the only way to unlock an understanding of what they need to see - and hear - so you can grab their attention, hold their attention, and then direct that attention to take action.And as a business owner, you're stuck inside your own forest. It's damn near impossible to see the forest for the trees... when it's your forest.You need an unbiased "outsider" with a fresh perspective to surface deep, meaningful insights about your target market and your brand. And then connect the dots to create alignment between them.There'd be no more wasteful tactics, confusing messaging, or focusing on problems that won't actually move the needle.You'd be able to grow your business with direction, clarity, and focus. Which means far less spaghetti being hurled at the wall.So, if you're tired of trying to find "what sticks," we can totally help. It's the thing we do for people.Together, we can go digging for gold and surface all kinds of valuable nuggets.And when we pack up the shovels and call it a day, you'll be left with complete clarity about your customers, your brand, and how to make informed decisions to boost your bottom line.In a two-day workshop, we can help you increase your revenue, improve your messaging, and align the goals of your business with the needs of your best customers.