New Fluid Technology Pty Ltd has developed technologies that reduce energy consumption by water pumps, fans/blowers and related appliances. This has been achieved by utilising forms of vorticity such as "solid body vorticity", for water pumps. New Fluid has also developed a range of technologies that complement pumping by increasing energy efficiency further for whole pumping systems. The New Fluid pumps apply to industry, marine, bilge, automotive engine cooling, rural, aeronautical/aerospace and domestic appliances.