The creative team behind Adagio Teas had recently launched Selefina, a new online shop for herbs and spices. Using the same care and dedication that go into curating its teas, the team had recently engaged in gathering a wide assortment of herbs and spices. Building on the team's decades of experience working directly with farmers as well as skills in e-commerce, Selefina will offer consumers fresh spices, reasonably priced, in a delightful shopping experience. Selefina will also differentiate itself from other online purveyors by making its quality products available in small amounts. The objective is to deliver herbs and spices of optimum freshness as well as encourage trial of unfamiliar products and broaden culinary exploration. With inexpensive fresh finds, Selefina aims to spark customers' creativity and inspire them to prepare dishes that are flavorful, aromatic, textured, and unique.