Creatief en strategisch directeur at Studio Llorem Ipsum - Groningen, Groningen, Netherlands
Playful, not childish. Funny, not disturbing. Powerful, not complicated. Hip, not alienating. Simple, not simplistic. Informal, not sloppy.\\Our definition of branding: Everything that a customer sees, feels, hears and experiences. This ranges from corporate identity, to the customer-friendliness of the staff (training courses), from decorating the store, to organising events. (We always try to provide the customer with the most complete branding package possible).Guerrilla marketing is a marketing technique that attempts to achieve a great result with limited resources. Guerrilla marketing is aimed at gaining a lot of media attention or public attention in a very short time. Often these costs are a fraction of the costs that expensive campaigns entail.Because it's often about innovative, playful, meaningful promotions or special ones stunt goes, this way companies reach a large audience. With a succesful stunt; blogs, radio and television are happy to report the campaign as news or curiosity. This means that the costs for a guerrilla campaign for companies could be very low in relation to the result.