Through 12 months of intensive work with over 40 key institutions, we have developed the concept of the Rural Catalyst and within that the Rural Design Centre. The Rural Catalyst is an overarching banner, a mission to transform how innovation is supported and encouraged in rural communities. To make a real difference, this mission must include work on policy, advocacy, research and knowledge transfer and we are working closely with the proposed National Innovation Centre for Rural Enterprise on these activities. It also needs a continuation of rural business support programmes, such as those developed through Enterprise Hubs, the Rural Growth Network, Growth Hubs and local authorities. One activity that doesn't currently exist though is a holistic approach to innovation in rural areas and this is where the Rural Design Centre comes in. The Centre brings together communities, businesses, research and the public sector to tackle rural challenges, leading to new products, services and ways of doing things for the benefit of rural communities.