Flinders + Co. is a food service meat distribution company.But we're also a family company with farming roots.We're a dedicated team with a bold vision for the future. We're leaders and listeners, collaborators and innovators, partners and suppliers. We want to do more than simply ‘sell meat'.We want to help Cultivate a Better Food World.Flinders + Co. started life as a boutique lamb brand – "Flinders Island Meat".Founded by David Madden in 2010, he took a giant leap of faith by moving to a small island in the middle of Bass Strait.By 2018, Flinders Island Meat had grown to distribute not just our own lamb, but a portfolio of other outstanding producers to food service customers in Victoria.A new name, and a new vision was needed.Flinders + Co is that new name. To Cultivate a Better Food World is that new vision.It was born out of an inherent desire to do good. But also from an awareness that more than ever – consumers care – and are willing to follow brands they believe in.Our vision drives every decision we make as a business. And our Four Pillars of ‘Cultivate Better' define how we hope to help achieve that vision.Our success is measured by the projects we complete that fit under these Four Pillars.