MamadaV is a mobile e-commerce platform that enables individual mothers to open their own online stores through their social media networks. MamadaV empowers stay-at-home mothers through income generation opportunities and community engagement.MamadaV reached 150'000 mothers in 2015 and targets to benefit more than four million by 2020. MamadaV allows mothers to:• Increase financial resilience• Promote women's empowerment• Increase community engagement and social cohesion