IDP is a communication, advertising and design agency which places strategy at the core of creativity. Its promise towards the customer is a leap of quality in the placement within the marketplace and in trading outcomes.Editing, graphics, copywriting, photography, video, internet, apps, social media are all simple means at the serviceof targets.IDP uses them through a multi-disciplinary approach, which involves several experts working under a unique and coherent communicative leadership. This approach allows the agency to manage complex multi-channel projects, with a holistic approach to the solutions of problems, where every means of communication is perfectly integrated.Communication projectsDedication, passion and competence are put in to each and every job, no matter how big it is. Every project which is conceived for you by IDP, is developed in four stages.Strategy is our keyword1. Analysis of opportunity.Signals, data and trends are extrapolated from the reference market. Through interviews with customers we capture any andall necessities, criticalities and expectations. Opportunities emerge almost spontaneously.2. Design of directions.Every target needs a way: both of them are picked out and we trace the stages on the map.The working path is set: it will guide the project and will help in the final check.3. Substantiation of concepts.Concepts, ideas, words, pictures, media plans are starting to take shape; that is, one of a "communicative DNA" conceived to give life to all the tools produced by itself.4. Creation of solutions.We look after the whole operative part in first person, by creating every tool considered in the project.A single leadership, a single creative lab with many actors and subjects involved.