New End was launched in 2018 by a senior team which shares a history in alternative credit, real assets, and specialized private equity. Today the firm includes 14 professionals comprising 8 nationalities with offices in London, Milan, Montreal, as well as Paris. Entrepreneurial thinking and strategic advice are central to New End's approach. We underwrite and invest principal capital in the opportunities originated by the team. Core activities extend to private debt, private equity, real assets as well as venture capital.PRIMARY FUNDRAISING:We partner with asset managers long-term and advise them on strategic initiatives, including new step-out offerings and capital raising. We help launch first-time teams and support emerging and established managers grow their market presence.DIRECT INVESTMENTS:New End supports companies, sponsors, and sector-focused investment platforms with tailored capital raises and sourcing investment opportunities. Sponsor-led co-investments are a focus of ours.SECONDARY TRANSACTIONS:The firm also specializes in GP-led secondary opportunities including staples, fund add-ons and restructurings, as well as single asset solutions.