cyLEDGE Media is a digital full-service agency based in Vienna, Austria, that works for major clients such as Red Bull and the City of Vienna. While maintaining a strict focus on the needs of users and on individual interaction patterns cyLEDGE is dedicated to create innovative communication solutions that combine function and emotion. cyLEDGE developed several unique products to generate knowledge about upcoming standards and success factors of customer approaches.These include the world´s largest collection of web-based product configurators (www.configurator-database.com), a powerful tool for website analysis (www.cytemap.com), the smart city online magazine CrowdCity (www.crowdcity.com) and CowCrowd (www.cowcrowd.com), a platform where people can order customized wooden pendants.