LIP-INK® is a multi-patented 100% smear proof color cosmetics & semi permanent makeup that is hand crafted in the USA using natural, vegan, kosher, and organic botanical ingredients. It is the world's only 3 product lip color system giving you a guaranteed smear-proof and waterproof lip color. LIP-INK's Lip Stain Kits include the OFF Cleanser/Remover, Lip Shine Moisturizer, and smear proof Natural Lip Color giving you brilliant, beautiful lips for your natural healthy lifestyle all day. LIP-INK® is cruelty-free and never tested on animals.The technology (covered by nine patents) that LIP INK® Lip Color has gives you the ability to both hydrate and protect your lips from sun damage before the first application of color. Our products don't create a drying effect like the other long lasting products on the market and because we don't need a sealer or lip gloss over the color to keep it 100% Smear-Proof our Lip Colors have no texture. Your lips will be so smooth that you will feel like you're wearing no lip color at all!