Consumers' Choice is South Carolina's only Consumer Operated and Oriented Plan (CO-OP), a new health insurance model for South Carolina. We are the only choice that gives you the consumer, a voice in the process. We are mission-based and the needs of you and your family remain at the center of everything we do. Our goal every day is to offer affordable, high quality coverage and outstanding customer service to you and your family.\\The Mission of Consumers' Choice Health Plan is to provide high quality, affordable, consumer-friendly health care coverage by promoting active patient participation and provider engagement in the coordination of care. \\Consumers' Choice is:\- A member governed Health Plan\- A non-profit entity\- State and federally regulated\\Customer Service: 800.580.8736\\Corporate Headquarters are located in North Charleston, SC. \\4995 Lacross Road, Suite 1300\North Charleston, SC 29406