Martin et Karczinski is a holistic consultancy for strategy, design and transformation, founded in Munich in 2000 by Peter Martin and Daniel Karczinski. It combines brand strategy with high design standards and understands identity as the most effective tool for value-based, normative corporate management.With its unique be.yond method, Martin et Karczinski brings the dimensions of content, form and attitude into perfect synch, creating maximum impact for both company and brand. Martin et Karczinski is dedicated to resolving the conflicting goals of economic growth and sustainable action and to contributing to a new awareness in business. Thus Martin et Karczinski positions itself as a companion for "Conscious Growth". The owner-managed company employs around 100 experts in the fields of consulting, strategy, design, organizational development and digital at its offices in Munich and Zurich. Martin et Karczinski is Lufthansa's corporate lead agency and supports clients such as AO Foundation, AXOR, CSS Versicherung, Fresenius, Gaggenau, Lufthansa Group, Miles & More, Neff, Nürnberger Versicherung, Occhio, Parador, Roche, Sonova and SRH.