B Lab Europe is a nonprofit organization that serves the European geographical area within the global movement of people using business as a force for good TM. Its vision is that one day all companies will compete to be Best for the World and as a result society will enjoy a shared and durable prosperity. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between "good companies"and good marketing; 2) promoting usage of Mission Aligned corporate structures to increase efficacy of social entrepreneurship and impact investing; 3) promoting Measure What Matters campaigns to increase use of free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 30,000 businesses use B Lab's free B Impact Assessment and more then 100 investors and institutions use B Analytics, B Lab's customizable platform to help them measure, benchmark, and report on the impact of the businesses with whom they work and in whom they invest).