If one wants to succeed in the area of social media & online PR, one must understand that it is bi-directional. It is important to know where to find and meet your audience, and to remember that this relationship comes with responsibility and with the need to be interesting, innovative, to listen and interact.feed media is your marketing agent and spokesperson on the web, connecting you to your desired audiences, managing your dialogue and interactions. We know how to create buzz but not noise, spread the word and share the relevant message.