John Moore and Peter Larum founded Excalibre Insights in 2012 – establishing a boutique brand and strategic marketing agency with an unrivalled pedigree in Australia and beyond.They have worked together for over 25 years alongside clients and on projects as exciting and diverse as the Sydney 2000 Olympic Games, FIFA World Cup 2010, PGA Tour Retail, Warner Bros. Consumer Products and The University of Notre Dame Australia. Excalibre's current clients are an exciting mix of Sports, Business and Education including the Australian Olympic Committee, Commonwealth Games Gold Coast 2018, National Rugby League, UrbanGrowth NSW, Western Sydney Parklands and the Parramatta Parklands. Since 2012 Excalibre Insights has also acted as the exclusive brand/marketing agency for the Australian Racing Drivers' Club and Sydney Motorsport Park. Excalibre Insights also works in collaboration with many of Australia's leading design and strategic agencies. Excalibre Insights also enjoys exclusive Australasian representation rights for Wild In Art, a globally successful public art and fundraising event organisation.