Wild Idea Buffalo Company was founded in 1997 by Dan O'Brien, an endangered species biologist. The company's mission is to regenerate the prairie grasslands, while improving our environment and our food supply by bringing back the buffalo. The multi-generational family business offers 100% grass-fed, grass-finished, and humanely field harvested buffalo meat and leather goods.Wild Idea's buffalo spend their entire lives on the prairie, where they regenerate the grasslands and serve as a keystone species.The company exclusively uses an innovative field harvest technique, which sets the highest bar for animal welfare and produces meat that is scientifically proven to be healthier for humans.A third-party study by Applied Ecological Services found that, compared to neighboring ranches, Wild Idea's home ranch sequesters 4.5 more tons of carbon per acre per year.