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Lexia Analytics
Noel Askew's Company Details
Lexia Analytics' core is Trade Promotion Management (TPM). Through our software solutions our clients gain control of their promotional spend, improve its effectiveness and eliminate or streamline error prone manual and inefficient back-office processes. Our main software offering, LexiaStudio TPM, is a web-based Trade Promotion Management solution. LexiaStudio TPM covers the full cycle from budgeting to promotional planning, evaluation, approval, execution, settlement and accounting. It is deployed in 8 countries with: >700 active users worldwide>3,800 promotions each monthcovering a combined universe of ~12,000 primary customers and ~2.2 million secondary customers On the back of our deep understanding of trade spend in fragmented markets, we provide consulting services ranging from promotional analytics to trading term transformations and S&OP optimisation. We have offices in Singapore, the UK and the Netherlands. All Lexia's developers are Microsoft certified and Lexia Analytics as a company is a Microsoft Gold Partner. How we are differentOur main focus is on markets and clients with a significant indirect and fragmented customer base, often managed through a mix of distributors and direct distribution. Our average client has between 10,000 and 250,000 indirect customers, being serviced through between 25-200 distributors – often with the same customers being serviced through multiple distributors or a mix of direct and indirect supply. LexiaStudio was built to deal with the complexities that come from the messy environment of multiple layers of sales transactions and the challenge of administering and controlling this. Consequently, most of our work is done in markets in Eastern Europe, Russia, Asia and Australia. It seamlessly integrates with SAP, Distribution Management Systems (DMS) and other ERP systems to provide an integrated end-to-end solution.