Norell Liddell's Contact Details

Norell Liddell's Company Details

Emerging Beverage Solutions

Evanston, Illinois, United States • 2 Employees
Wine & Spirits

Our mission is partnering with people to help solve route to market & consumer challenges for beverage alcohol brands and entrepreneurial companies that need execution support.DEEP BEVERAGE INDUSTRY EXPERIENCEAfter spending the last 15 years building premium spirit brands, the last 8 years on the national and export stage, Jay Liddell can say from experience - if emerging brands don't think and do things more creatively and nimbly - they don't reach their full potential or gain the recognition that the liquid and passion in the package deserves. THE #1 PROBLEM He was the VP of Sales and Marketing at Clyde May's Whiskey and later Conecuh Brands for 6 years - and noticed the #1 problem for all emerging spirit brands- meaningful distribution and consumer awareness on a national scale. REAL MARKET RESULTS As the Commercial Director at Spirits Investment Partners based in Chicago executing Heaven's Door and Stolen Spirits route-to-market and trade performance - his team over-delivered in the direct-to-consumer e-commerce landscape in 2019. BRINGING RESULTS TO YOUIn founding Emerging Beverage Solutions, Jay can now deliver sales strategy in traditional distribution and the fast-evolving e-commerce channel.