Ata Plus is an Equity Crowdfunding online platform regulated by the Securities Commission Malaysia. It matches businesses who are seeking growth and funding with investors who want to partner in building sustainable world class companies. As a platform designed to facilitate stakeholders in making sound decisions; Ata Plus actively seeks to leverage technology as tools to facilitate and promote transparency and good governance in investing. The platform delivers extensive services from supporting companies to compellingly showcase their business as well as to qualify and educate investors on best ways to evaluate their investment opportunities. More importantly, Ata Plus strives to be part of crowdfunding ecosystem that is driven by communities seeking to democratize wealth and bring capital to a productive outcome. This is done by encouraging risk-sharing and enhancing financial inclusion of those with savings. The model therefore will not only bring wider business access to financing, but also to stimulate positive social benefits through entrepreneurship.