We began with the marketing projects in 2002. Their goal were to either raise the sales (G. Ferre, Murphy Nye ), or enter new brand on the market (Givenchy, Baldinini , Isaia, E . Pucci, etc.) Marketing research (field and Russian-TGI) used for development of franchising retail and Russian distribution network for Lotto Sport Italia. This theme we have been started since 2005. At that time a client base of our customers has reached tens of thousands of buyers. In 2008 organization loyalty program demanded attract our British colleagues from MJA Associates. We started releasing our own analytical products on the Russian clothing market in 2009. Encountering in the fashion and footwear industries knowledge gave us the opportunities to create information products, qualitatively different from the others.