The Froot Company is a disruptive online retailer startup. It combines elements of marketplace, smart installment plans and Dutch auction to provide its customer a new, fruitful way to buy.The Froot Company was established in Feb'17 in Almaty, Kazakhstan and quickly grew into international startup with 80K of active audience on mother market.As of today The Froot Company obtained "A" series of investment totaling $4.8M and is planned to expand to markets of Philippines and Turkey.