O4U - Organic for You. The name says it all… O4U products are truly organic because all ingredients are born, nurtured and extracted organically. No chemicals or chemical fertilizers are used at any stage of the processes. O4U stands for Pure, Natural and Organic products only… Truly unadulterated since birth and truly rare.The research was initiated by a very special woman Dr. Mrs. Harinder Arya, for the women who believed in the manifestation of beauty from under the skin. O4U is dedicated to only those who truly want to enjoy the bliss of nature and look naturally blessed and admirable.The Mother CompanyThe husband-wife duo Dr. Mrs. Harinder Arya and Mr. Shyam Arya both have very strong scientific research background as bio-technologists. The Lady Behind O4UO4U is the brainchild of Dr. Mrs. Harinder Arya, the Founder & Chairperson of the company. Completing her Ph.D. in Biotechnology from Delhi University, she gained over 20 years of experience in Cosmetics Research & Cosmetic Products Development.Dr. Mrs. Arya has been lecturing in national and international forums on Cosmetics & Hair Dye with the mission of increasing the productivity of research and education in natural science & chemistry. Need of O4USince long Dr. Arya had been watching people hurt their skin and hair with strong chemical-based cosmetics. After spending many years in the cosmetics industry and with the natural sciences, she learned and experienced extensively about the bad impact of chemicals in beauty care products. Thus, she deeply felt the need for a superior alternative. Soon after, she dug into the world of Organics and found her answers. Today, she is sharing her hard-earned wisdom with the world and making all of us aware of the invaluable treasures nature has preserved for us, thereby sowing the seed of O4U. In 2017, she thus came up in a big way with the Sustainable, Organic, Personal Care Product brand.O4U – Because Your Body is Organic.