PERSEVE is a women-empowered and minority-owned hair care company by professional hairstylists dedicated to bringing superpowered haircare to consumers at home for salon visit results with luxurious and easy-to-use products, such as our Smoothing Treatment Kit - A Sulfate-free + non-toxic salon quality smoothing treatment to tame frizz and damaged hair. PERSEVE products are formulated with salon-grade ingredients by haircare professionals with 25+ years of experience.