The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.Our MissionDeliver Righteous Causes, brand by brand. When we say ‘Righteous Cause' we're not getting churchy, we're talking about a brand purpose that aims to make the world a better place.Our New House of BrandsWe're building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world:1. Deliver Good Health2. Democratise Access3. Progress Society4. Prosper Sustainably5. Champion Self-EsteemIf your brand addresses any - or multiple - of the themes listed here, we'd love to talk. Think we've missed something important? Hit us up. We're all about visionary thinking, progress and collaboration.