Omer Zfira's Contact Details

Omer Zfira's Company Details

Rabbi interactive

Tel Aviv-Yafo, Tel Aviv District, Israel • 11 - 50 Employees
Information Technology and Services

For a decade now we have been directing brands via unique advertising campaigns and planning interactive products focusing on people.Rabbi is an interactive agency. we support brands in digital screen environment, planning and implementing marketing strategies, designing and developing innovative products.Rabbi Interactive's focus has always been creating engaging interactive products for its clients as well as everything to do with the screen environment. The company's catalog includes marketing solutions as well as internal organization platforms for desktops and mobile.In 2010, in conjunction with the ZEZE production company, Rabbi led a first-of-its-kind campaign on Facebook, combining both online and offline elements for clothing brand Pilpel. The campaign was a stunning success and was nominated for Best Use Of Social Media at the Cannes Lions Festival.In recent years Rabbi Interactive became a leader in the global market with its second-screen applications, digital applications designed to be used while watching live televised events. The company produced the commercial for the finale of Big Brother (Israel)'s sixth season for mobile network operator Orange, alongside a mobile game synchronized with the broadcasting of the commercial.Rabbi introduced a unique second-screen platform that allows broadcasters and content generators to create second-screen activity and engage viewers at home during broadcast with interactive content relevant to their television show. The platform was developed with Israel's largest broadcasting concessionaire Keshet and internet site Mako, and was used to create unique content for numerous programs including: The Next Star, Big Brother, and Israel's cross-media game show TOUCH, among others.Ecommerce and cloud computing giant Amazon published a praise-winning case study in 2016 discussing Rabbi's second-screen platform, which uses Amazon's AWS servers.