Practical Innovation helps companies who want to make a difference do it better. With over 15 years experience leading marketing initiatives for Internet-based startups and Fortune 500 companies, we know what it takes to grow a business in uncharted territory and tight times.We specialize in:Marketing Strategy – finding your product/market sweet spotCompany & Product Positioning – creating a key messaging framework for your primary audiencesOnline Marketing Planning & Execution – helping you manage the mix from social media marketing and search engines to your web site or blog with SMART goals and measurable results