The Advantage Group SAL is a consulting and trade insights firm.\\Our mission is to provide a select Middle East based FMCG clients with integrated advisory services and research products that support their growth agendas through customized solutions based on well proven practical experience.\\Our portfolio of services include:\\- Advisory Services in the areas of strategy, business process design and performance improvement.\\- Capability Building in the areas of the design and delivery of training programs \\- Retail execution tracking and trade insights