Mars Cinema Group was established in 2001 to create differentiated and exclusive cinema experience in Turkey, combining the technology with comfort and service which is above the expectations. Mars Cinema Group is Turkey's market-leading cinema chain with 73 locations, 650 screens and presence in 28 cities, operating under the Cinemaximum brand. Headquartered in Istanbul, Mars Cinema Group also owns the market-leading cinema advertising company Mars Media and Mars Dağıtım, Turkey's fastest-growing film distribution company. Mars Cinema Group introduced Mars Cinema Club card in 2014 which ensures to get greater cinema experience and advantages and to increase loyalty of the audiences. Mars Cinema Group gather the world standards into the cinema with the technologies of; Dolby Atmos sound system that provides better audience for the sound along with its 48 loudspeakers, IMAX is an innovator in entertainment technology to create experiences that take you beyond the edge of your seat to a world you've never imagined. MPX has extra-large screens that stretch from floor-to-ceiling and wall-to-wall, bigger and brighter digital projection systems and enhanced 3D sound for a more immersive film going experience. In addition to all, 4DX technology presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, fog, lighting, scents and more that enhance the visuals on-screen.