Introducing an futuristic 3D design and trial room technology and pairing it up with sustainable innovative fabrics, low chemical dyes and organic cotton threads to create stylish garments that can turn heads, comes along a brand that truly believes in making online shopping easier while remaining trendy, fashionable, and eco-friendly. B77 is a culmination of a dream and many months of intense research to make sustainable fashion a way of life in an ethical, simple, convenient, and eye-catching manner while allowing you to experience genuinely fabulous fits. Beautifully embodied by our ‘Symbol of Sustainability' that you can often find on garments in our signature range.