Chief Executive Officer at The Worldwide Psychology Company - London, England, United Kingdom
This is the company through which Pat Jordan works. He is the owner and only permanent employee, with others being employed on a freelance basis for specific projects.Pat is a world-renowned researcher. He is a strategic advisor to many of the world's leading companies as well as to the UK Government.Pat enables companies and organisations to understand their customers attitudes and behaviours and to meet their needs through the design of the products and services they provide. He also helps them to maximise their productivity, innovativeness and employee satisfaction.His approach is based on the latest scientifically validated findings from psychology and the social sciences. He uses tools and techniques that give insights into people's practical and emotional needs.Pat also conducts academic research. He is Professor of Design Psychology at Middlesex University and has also been awarded a number of honorary chairs.He is also an author and speaker and has given keynote/invited talks at conferences and events in over 50 countries.