Pat Lathrop's Contact Details

Pat Lathrop's Company Details

Kreative Sales and Marketing

Bentonville, AR, US • 20 - 49 Employees
Consumer Products

Kreative is a customer-facing, professional services firm focused on business development through Strategy, Sales, Analysis, Marketing, Licensing, New Product Development and Channel Management for consumer packaged goods companies.Kreative Group:Sales: Headquarter Selling, Management Joint Business Planning Planning: Trade Marketing, Product DevelopmentMarketing: Program Development, Display Merchandising Development, Licensor RelationshipsExecution: Directive Development for Retail Team, Retail Operations Management, Analytic AccountabilityMeasurement: Analysis, Market Basket/ Consumer Insights, Category Management/ AdvisoryKreative Design:Discover: Brand Immersion, Consumer Insights, Market Basket AnalysisDevelop: Trend Boards, Concepts, PrototypesSource: Components, Packaging, Proforma ManagementExecution: Co-pack/ Production, Ship Test, Revenue ReportingLicensing: Contract Holder, Gifting and Consumer Solutions, Royalty Reporting and PaymentKreative Licensing:Discover: Brand Immersion/ Insights/ TrendsPlan:Strategy Development, Platforms, Consumer RelevancePartner: Licensee Exploration, Product Development, Product ApprovalsExecute: Sell in to the Retailer/ Gatekeeper, Integration of Core Business, Merchandising, Marketing Evaluate: Analyze, Quantify, Process