ILA = I Love AwesomenessAwesomeness can not be purchased, you can only BE awesome.ILA is a collection of awesome people, things and accomplishments that make you say or think, wow - that's awesome. We love awesome accomplishments. We love awesomeness.This is a story of where ILA comes from..."Christmas Day, 2011 ... an awesomely sparked summer idea comes to fruition. The "I Love Awesomeness" store is being produced. If we can't make this thing and get it up and running in less then an hour... we aren't awesome.Quitters aren't awesome either."http://www.iloveawesomeness.com