Patricia Yanes

Principal at Applied Marketing Science Inc - Waltham, MA, US

Patricia Yanes's Contact Details
HQ
781-250-6300
Location
Cambridge, Massachusetts, United States
Company
Applied Marketing Science Inc
Patricia Yanes's Company Details
Applied Marketing Science Inc logo, Applied Marketing Science Inc contact details

Applied Marketing Science Inc

Waltham, MA, US • 50 - 99 Employees
Advertising/Marketing/PR

Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Waltham, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. We specialize in providing market research, consulting and expert insight in two distinct practice areas: insights for innovation and litigation support.Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences in industrial, medical, financial, high tech, consumer and other markets. Working with clients all over the world, we use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. In addition, we provide rebuttal critiques and surveys, as well as offer guidance on the deposition and trial questioning of opposing survey expert witnesses.

new product development voice of the customer market research survey experts expert testimony customer confusion false advertising Voice of the Customer Customer Experience Conjoint Analysis Concept Testing Quality Function Deployment Ethnography Journey Mapping Rebuttal Surveys Trademark & Patent Infringement False Advertising Class Action Claim Substantiation Content Analysis Trademark & Patent Infringement B2B Sales Services/Marketing Services Commercial Nonphysical Research Market Research
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Patricia Yanes currently works for Applied Marketing Science Inc.
Patricia Yanes's role at Applied Marketing Science Inc is Principal.
Patricia Yanes's email address is ***@ams-inc.com. To view Patricia Yanes's full email address, please signup to ConnectPlex.
Patricia Yanes works in the Advertising/Marketing/PR industry.
Patricia Yanes's colleagues at Applied Marketing Science Inc are Meaghan Foley, Kristen Ashley, Rachael Yeadon, Kelly Dudenhoeffer, Annie Krumpoch, Darien Hubert, Gizem Altheimer and others.
Patricia Yanes's phone number is 781-250-6300
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