Patrick Cumming's Colleagues at Zebra Growth
Patrick Cumming's Contact Details
Edinburgh,Scotland,United Kingdom
Zebra Growth
Patrick Cumming's Company Details
The start-up world is broken.We believe that the way business is done needs to change. That a mindless pursuit of growth at all costs, and the sole focus of generating profit for a small minority of shareholders is not sustainable, and has contributed to the rapidly growing social and environmental injustices in the world today. Our Purpose is to support ethically driven entrepreneurs to build, launch and grow brands that pave the way to an inclusive and regenerative society.Having worked in the corporate venture builder as well as the traditional agency space, we have seen first hand the damage being done and we want to take the unfair advantage that profit hungry corporations have, and level the playing field for social impact start-ups, equipping them with the tools, experience, and growth hacking mindset they need to rapidly and efficiently build the brands that humanity needs now. Growth hacking is our advantage: Growth hacking is a process that is being used by silicon valley's fastest growing tech start-ups. It is the most effective way to grow a business or build a brand, and it is something that is gaining popularity within the start-up and scaleup community. We are reforming the way growth hacking is used, putting a holistic, ethical and social impact lens on it. Our services: 1. Learn and validate - Validate new value propositions, personas and needs via pre-prototyping, customer interviews and A/B campaign tests2. Create and design - Create a brand positioning strategy including purpose, north star metric, vision, mission, core value proposition & core brand story- Tone of voice & brand messaging strategy- Visual identity & design system 3. Launch and grow - Ethical growth team management (integrated team) - Omni-channel campaign creation- UX/UI design & development- Creative media: video & photography4. Recruit & Train- Growth team recruitment strategy, onboarding and training - Growth manager guidance & coaching